Boomplay partners with Splice for Beat Battle & “Beyond Afrobeats” series

Bellz
Bellz April 28, 2022
Updated 2022/04/28 at 9:46 PM
Boomplay Beyond Afrobeats

Boomplay, the #1 music streaming platform in Africa, has announced its partnership with music creation platform Splice, to introduce “Beyond Afrobeats”, a new series of sample packs and collections from top artists who are pushing Afrobeats and other genres forward. The series will also include a Beat Battle hosted by award-winning producer, Sarz.

Boomplay
The growing demands and democratization of the music ecosystem in Africa, especially in Nigeria, have steered a wave of discussions and initiatives around opportunities for profiled and emerging talents and this unique partnership between Boomplay and Splice will allow creatives and new entrants in the music industry to participate in a “Beat Battle” to create and explore the sounds of ingenious producers such as Mystro, LeriQ, Dunnie and many more.

The initiative will also allow contestants to showcase their artistry and stand a chance to gain access to varied promotional resources such as in-app visual ads, playlisting and more via the Boomplay and Splice platforms online and offline.
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“We are truly excited to partner with Splice to provide existing and emerging talents access and resources that will bring their creative vision and aspirations to life and help them reach a global audience,” Tosin Sorinola, Boomplay’s Director of Artist and Media Relations, said.

“This relationship presents an opportunity for artists to showcase their craft, enabling creative innovation and collaboration that can advance the industry forward. As a key player in Africa’s growing music ecosystem, Boomplay will continue to seek partnerships and initiatives to recognize and expose African talents and their music.” Sorinola added.

Kehinde Hassan, Director of Global Music Culture at Splice, said, “At Splice, we cover many genres; we’ve become a place of discovery. As I am Nigerian-American, watching West Africa grow in music with Afrobeats and beyond is liberating. The Splice partnership with Boomplay and our Beyond Afrobeats Genre campaign is just the beginning as we build with our global creators and partners.”
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An innovative hub for artists and producers, Splice is cultivating the essential ecosystem for music creation with innovative products that inspire and enable artists including a world-renowned library of over 2 million sounds, samples and plugins.
With an expansive catalogue of over 72 million songs and over 65 million Monthly Active Users, this partnership is another testament to Boomplay’s commitment and its unwavering mission to empower the African music ecosystem to unlock its full potential.
The submission call commenced on 25th April, and entries will close on 2nd May 2022. More information about the partnership and campaign can be obtained and followed via https://on.splice.com/boomplay and the hashtags #BeyondAfrobeats #BoomplayxSplice
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